Or Kanye West doing “Hey There Delilah” by the Plain White T’s. joe coscarelliĪ Beyonce song, “CUFF IT,” as sung by AI Rihanna. They are covers, essentially, of familiar music, familiar songs and artists. (SINGING) Somebody once told me the world is go to roll me. And it just really felt like a moment.Īnd what I was seeing mostly were novelty. I started to see videos on my feeds on TikTok, on Instagram, on Twitter. It started, like most things in pop music, on social media. But then over the last few weeks, there was this massive change. They weren’t used by the biggest producers, or it didn’t involve the biggest artists.Īnd these are the people that I tend to cover, to write about, and to listen to. They weren’t really touching mainstream culture. There had been some experiments with AI on the fringes of the music business over the years, but they’ve always seemed a little bit academic or niche. What do they mean for various industries?īut in my world, the people who make popular music, fans of popular music, and the people who build businesses around pop music, AI hadn’t really been a thing. Everyone’s saying they’re the next big thing. So there’s obviously been a lot of buzz about AI in recent months all across all my social media, television, cover of our newspaper, chat bots, and image generators. So tell me how these two things came together for you in your recent reporting. And Artificial Intelligence, AI, is something we’ve covered a lot on the show. But this is an episode about artificial intelligence. Today, my colleague Joe Coscarelli on the rise and fall of one AI song and what it means for the future of music. When an anonymous music producer used artificial intelligence to impersonate Drake earlier this month, it jolted the music industry. sabrina taverniseįrom The New York Times, I’m Sabrina Tavernise. Please review the episode audio before quoting from this transcript and email with any questions. While it has been reviewed by human transcribers, it may contain errors. This transcript was created using speech recognition software. could have far-reaching consequences for the future of the music industry. Transcript The Ballad of ‘Deepfake Drake’ A song generated by A.I.
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